a part of the food chain

This was something that I wanted to pass on from Josh, I thought it
was good:

The original concept of Rocketboom was to "report" on Internet/blog
culture, but to also to be a part of the food chain. In that sense, we
treat Blogdex and BoingBoing with the same authority as NYTimes (or at
least I do). Like text blogging, its just another way of referencing
something — "I found this funny link today." That's it really, its
just a videoblog.