life caching

Life Caching An Important Trend For Marketers to Watch

http://www.unmediated.org/archives/000902.html

Always ahead of the curve, TrendWatching has dubbed a new trend called
Life Caching. Simply put, it's the collection of all things
experiential (rather than material) enabled by the proliferation of
digital products. From weblogs to Lifeblogs to digital cameras to
everything-enabled cell phones, the recording and collection of
experiences is fast becoming ubiquitous.

For marketers who provide an experience, figuring out to enable the
consumer to make that experience last is the key to riding this trend.
With consumer's entire body of experience cataloged, gaining permission
from consumers to access this life-store will be the holy grail for
marketers.

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